Yahoo Buzz if finally open to every blogger who wants extra exposure.  It is pretty much Yahoo’s version of Digg but we expect that there’s more potential for Yahoo Buzz as there’s already a big audience for Yahoo.

Here’s how to put Yahoo Buzz in your Wordpress blog:

1. Open up single.php in your Wordpress theme directory.

2. Add the following:

 <script type=”text/javascript” src=”http://d.yimg.com/ds/badge2.js” badgetype=”small” showbranding=”1″>
<?php the_permalink();?>
</script>

3. That’s it.  There’s more ways to add headlines and summary but it seems like that’s actually broken right now as I get the following errors:

Notice: Memcache::get(): marked server ‘localhost:11211′ as failed in /home/y/share/pear/Yahoo/Orion/cache/MemcacheDataAccess.class.php on line 41 [/apiws/Hype.php] Warning: session_start(): Cannot send session cache limiter - headers already sent (output started at /home/y/share/pear/Yahoo/Orion/cache/MemcacheDataAccess.class.php:41) in /home/y/share/pear/Yahoo/Orion/core/sessions.inc on line 68 [/apiws/Hype.php] Warning: Cannot modify header information - headers already sent by (output started at /home/y/share/pear/Yahoo/Orion/cache/MemcacheDataAccess.class.php:41) in /home/y/share/pear/Yahoo/Orion/core/WSHandler.class.php on line 41 [/apiws/Hype.php]

The code I used for that:

 <script type=”text/javascript” src=”http://d.yimg.com/ds/badge2.js” badgetype=”small” showbranding=”1″>
yahooBuzzArticleId=”<?php the_permalink();?>”;
yahooBuzzArticleHeadline=”<?php the_title(); ?>”;
yahooBuzzArticleSummary=”<?php  the_excerpt_rss(10); ?>”;
</script>

Well, use the first method until Yahoo gets their headline and summary thingee sorted out.  From the error message, I can already tell Yahoo is using Memcache to do most of their caching, smart.

A lot of people don’t know that fact about web traffic and the fact remains that you need a special “type” of web traffic to get the people to be interested in your advertisements whether that be Google Adsense or whatever.

Here’s are some facts about what kind of people are more likely to read and click on ads:

1. Blog subscribers are overrated, they are the worst type of traffic that’d click on your ads. Besides, most subscribers are subscribers because they see your blog through an RSS reader, thus they’d even rarely see the ad at all unless you had feed ads.

Blog subscribers are the worst for making money because they know your site layout already, they are “ad blind”, as they say.

2. Traffic coming from Digg, Stumbleupon, Reddit, and social networking are worthless. Most of the time, they will steal your bandwidth and you pretty much don’t make any money unless you can “consistently” make the front page, in which case you will gain a lot of SEO, which is good for making money online.

Most people coming from the social networking traffic are too smart to even read your ads, don’t waste your time building up traffic this way. You might end up with 1000 more uniques per day but if that doesn’t convert, you are the one who end up wasting time. (Whereas if you only had 100 uniques from search engines, you’d probably make more money in comparison)

3. Traffic from Google search terms are the best for making money. People who click through a search engine more than often click out through Google Adsense ads. This is where the money is. If you can somehow increase the number of people coming to your site through Google, Yahoo, or any other search engines, you have the best type of web traffic, the people who read and click on ads.

So what’s the point of this story?

You need to spend 90% of your time blogging, consistently about your niche topic. Do not waste your time with too many social networks as they don’t give you “money” results. The social networks might earn you more readers and traffic but they simply don’t convert to money.

Also, don’t try so hard to get a lot of subscribers. Your subscribers should be subscribing to your blog because they are REALLY interested in keeping up with your blog news.

If you use contests and other methods simply to increase the number of subscribers, it doesn’t really help you when you are counting money at the end of the day.

Subscribers = The worst traffic for CPC advertising

Social Network traffic = Also worst traffic for CPC advertising

Random People who find your site through a search engine = This is your goldmine, if you can get the number of visitors coming to your site up to about 90% of total traffic, that is ideal for making money online.

Other people including blog experts might tell you otherwise but in my experience, this is what has worked and what is working for me. If you have further suggestions, I am ears are always open and you are welcome to comment.

Well, I admit that I have been testing out Yahoo Publishers program in the last couple days.

Yahoo Publishers Program is basically Adsense from Yahoo.  It launches about a year and half ago and it’s been steadily growing in number of advertisers and publishers.

Zack Johnson even made over $400K in just couple months.

But that’s not the point of this blog post.

The point is that I did a test with Zedomax.com and have found that:

1) Google Adsense provides better context-matched ads, meaning more people will click on your ads because they are more relevant.

2) Yahoo provides better payouts per click.  (This might vary but for tech, this proved to be true)

3) You need to try both and test out to see which program gives you a better payout at the end of the day.

In conclusion, I am making 2-3 times more money now with Yahoo Publisher Program for Zedomax.com.

Why?

Because certain niche topics get better payouts with the Yahoo Publisher Program.  For Zedomax.com, I actually get only 60-70% of clicks compared to Google Adsense, yet Cost-per-Click is about 3 times higher, so I end up making 2-3 times more money at the end of the day.

But I think this will only work if you are already getting a high number of clicks.  If you are getting less than 10 clicks per day, you might not see as a big differece.

If you do get more than 10 clicks per day, I highly suggest you try them out.

I haven’t tested all the blogs so I might start doing that one by one and see how well it does for my other blogs.

Remember not to put Google ads and Yahoo ads on the same page, that’s against the ToS.  However, you can put them in “different” pages and see how they perform.