Monday, May 12th, 2008...5:13 pm
Yahoo Publishers vs. Google Adsense - Test them noth and see How each Performs!
Well, I admit that I have been testing out Yahoo Publishers program in the last couple days.
Yahoo Publishers Program is basically Adsense from Yahoo. It launches about a year and half ago and it’s been steadily growing in number of advertisers and publishers.
Zack Johnson even made over $400K in just couple months.
But that’s not the point of this blog post.
The point is that I did a test with Zedomax.com and have found that:
1) Google Adsense provides better context-matched ads, meaning more people will click on your ads because they are more relevant.
2) Yahoo provides better payouts per click. (This might vary but for tech, this proved to be true)
3) You need to try both and test out to see which program gives you a better payout at the end of the day.
In conclusion, I am making 2-3 times more money now with Yahoo Publisher Program for Zedomax.com.
Why?
Because certain niche topics get better payouts with the Yahoo Publisher Program. For Zedomax.com, I actually get only 60-70% of clicks compared to Google Adsense, yet Cost-per-Click is about 3 times higher, so I end up making 2-3 times more money at the end of the day.
But I think this will only work if you are already getting a high number of clicks. If you are getting less than 10 clicks per day, you might not see as a big differece.
If you do get more than 10 clicks per day, I highly suggest you try them out.
I haven’t tested all the blogs so I might start doing that one by one and see how well it does for my other blogs.
Remember not to put Google ads and Yahoo ads on the same page, that’s against the ToS. However, you can put them in “different” pages and see how they perform.
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