Optimizing Ads through Analysis - Impressions versus Clicks
Optimizing ads require the publisher to put great emphasis on analyzing his/her data daily until maximum ROI are reached.
How to go about it?
Well, to put it real simple, you need to place your ads in different locations with different ad sizes for 1-2 days each and find out which position and which ad gives you the highest payout per click.
Work with Clicks than Impressions
Getting lots of impressions can be great for earning some money with Adsense if you are getting over 100K impressions per day. Otherwise, those impressions do not convert to cash and you need to find a good ad position that will make your readers read the ads and click if it is interesting.
For example, you can have a site with 1,000 impressions per day. At best, 1,000 impressions equal less than a dollar.
On the other hand, let’s say you get 20 clicks out of those 1,000 impressions AND you get paid 50 cents per click, that’s almost $10 in click profits for the day.
You just made $10 over $1, a 10 times difference between trying to make money with impressions vs. clicks.
The easiest way to optimize your website is to study other successful websites with a similar theme and check out where they placed their ads.
Usually, the biggest money making sites will also have their ads placed where they’d make more money, thus where people would click the most.
Conclusion
Clicks = CASH
Impressions = BullShit
Well, I hope that helped you and I will try to update this blog daily from now on. I have been so busy golfing and didn’t have time to blog but let me see if I can start multi-tasking too. 
Tags: 50_cents, AdSense, blog, golfing, impressions, Make Money Online, money, multi_tasking, profits
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June 3rd, 2008 at 5:25 pm
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June 3rd, 2008 at 6:15 pm
Good point, Max. Actually that is my current goal to reach $10 daily with clicks.
I would never bother solely with impressions, as that is a joke. Never even thought of it that way.
I need to find the high paying words for my niche, and they are out there, because at times, i have received almost a dollar, on one click alone. Nice!
But i don’t know which are the ones. Any tips on this?
June 3rd, 2008 at 7:53 pm
Yeah, I think that’s the secret kept by Google and other advertisers. If you knew that, we’d have a lot of spam blogs and flooding the market.
But yeah, I am predicting that high priced products/services usually do well for that. That’s why I started ringoblog and laptoppimp. Rings and laptops are both really expensive. But after few weeks of testing, i am not sure if those are great at all actually…
More experimenting needed…
But in general, i think it’s better to target a niche no one else is blogging about, those pick up traffic real fast, so you make more money in the end because of more traffic, not the CPCs…