How to Run a Blog Network!
As you probably well know, I run a network of blogs, hence my company’s name even includes “Network”, Zedomax Network LLC.
Running a blog network isn’t as hard as you think but most importantly, it takes time to grow your blog network.
Today, I will reveal the secrets behind running a blog network, it’s like running a basketball team.
Like a basketball team, a blog network “scores” points not with 1 player but with multiple players. Some of your players might be MVPs and the others might just help that MVP to score well in a game. Whatever the strength of each player (or each blog), at the end of the day, it’s “whole” team that scores points, not just 1 player(or 1 blog).
Why did I start a blog network?
Unlike some of the more successful single blogs out there, I felt that it was a smarter idea to not put all your eggs in one basket(or one blog). My earlier predictions have paid off though, now most of money comes from a network of blogs.
The one single lesson I’ve learned over the years running a network of blogs is that some days, your poor players might step up and make bunch of shots while your MVP has a bad day. Over the long run, it’s your smaller “niche” blogs that will help your overall revenue, not your MVP blogs.
In other words, you can hit jackpot with your less-popular blogs on certain days while your more-popular blogs will keep your earnings stable.
If you only had 1 blog, you will live and die with 1 sword. That is great if you succeed but if you fail, you don’t have much else to rely on.
Much like basketball or even a portfolio of stocks, you want to diversify your investments, you never know that small investment in a no-name company might pay off 30X one day.
How to Run a Blog Network
You cannot simply start 30 blogs and expect you will make money from your new blog network after 2 years. It’s simply not that easy.
For starters, you want to actually start with 1 blog. When you can get 1 blog to become popular, you start adding more to it.
If you look at even the most popular blogs in the world like BoingBoing and TechCrunch, they are too, starting to diversify their investments, adding new blogs to their existing network as their main blog becomes more popular.
Likewise, if you want to start a blog network, focus on that one blog that you have high expertise and knowledge/passion. For me, that blog was Zedomax.com, it’s still the main blog that brings in the most revenue and its growth is the strongest.
Now, this is simply common sense but you want to diversify and make more “niche” blogs, sometimes it’s the blogs that only get 1,000 uniques per day but make as much money as the blog that gets 10K uniques per day.
With that said, I hope these “secrets” help you in building your own blog network.
Tags: bad day, basketball team, blogs, eggs in one basket, game, investments, money, mvp, network llc, niche, starters, stocks, sword
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July 23rd, 2009 at 12:15 am
I think it is good way to run a blog. Thanks.
August 23rd, 2009 at 1:06 pm
Makes perfect sense Max. My only addition to your post would be to ensure you get a separate ip for each blog. Can't be too careful with Google's round of de-indexing sites