How Many Blogs Do you Need to Make Money Online?

One of the most important things to “learn” about blogging is that there’s an invisible ceiling for the amount of web traffic to your blog depending on the “niche” topic you choose for the blog itself.

In other words, no matter how well you write, how much you advertise, how many different social networks you use, your blog is always limited by this “invisible” ceiling of web traffic.

Why?

Well, let’s compare to product marketing. Let’s say you invented a specialty watch that’s handmade and each watch retails at $20,000.

Now, that being the case, how many watches can you sell and how big is the “niche” market for that watch?

Even if you gain 100% of that expensive, custom niche market, you are still limited by how big that market is.

In comparison, blogs aren’t different. Depending on the niche topic you choose, you are only going to be able to get a certain percentage of the world web traffic.

Of course, the important point here is that you are actually not “limited” by anything but your “web traffic growth rate” is.

No matter what, niche markets will always grow, but how that correlates with your blog’s success is the actual growth rate of your niche topic. If the size of your blog niche topic is small AND the growth rate is slow, you’d probably better off eliminating that blog and starting a new one that’s more profitable.

So What?

A lot of people make 1 blog and think that’s their “live or die” income stream.

And yes, you can succeed that way too but you are limiting your chances of success. You will either “live” or “die” with that 1 blog you made a year later. And sadly, most of the time, those blogs will die as the competitive nature exists in the blogsphere.

When I started blogging and making bunch of blogs, it was all theory but I figured that if you made 10-20 blogs, your return rate on investment would be 10-20 times more than making 1 blog.

Luckily, my theory did turn out right, the network of my blogs make the cash, not just one.

Another great part is that you can always sell one of your blogs without guilt, you still have 19 blogs to grow your new ones. If you had 1 blog, you sell that and you have to start over.

How many Blogs should I make?

This depends entirely on how many blogs you can manage, how much money you have for investing to hire bloggers, good “niche” topics you choose, and most importantly, how efficient that blog is at bringing hard, cold cash. (For example, I have a blog with 3000 uniques per day, but makes no money whatsoever due to its niche topic. On the other hand, I have a blog with 1000 uniques per day and makes steady $2000 per month)

If you are a blogging newbie, perhaps it’s better for you to try out just 1 blog for next 3-6 months. But if you have been blogging for awhile, it’s time for you to start making/creating a blog network for yourself, that is if you are serious about making money online.

The “blog network” you create will also serve as backbone for any new blogs/websites you make. How cool is that, you have your own ad network!

Now, you don’t have to do ALL the blog content writing yourself, you can outsource to run the blogs.

That’s another topic we will have to dive into next time.

Happy bloggin~