Google’s Ultimate Secret, “Relevancy”, and How It will Help your Online Business/Blogs!
Click Here to View in Full Screen Mode
For those of you who have been trying to promote your online services/products or website(blogs), you will have to understand first why Google has succeeded, taking over power players like Yahoo and MSN using “relevancy”.
Relevancy is the key to success in any online business. Whether you sell potato chips online or provide content on your blogs, being “relevant” in anything you do online makes you stronger, bigger, and better.
Look at Google’s Adwords and Adsense systems, the one single ingredient they use is called, “relevancy”.
Even you and me, constantly go in vicious search cycles on a daily basis because you need to find websites that are most “relevant” to the keyword you are searching for.
The greatest part about Google is that they base everything including their ads on relevancy, something Yahoo has a LOT of catching up to do. I am also a Yahoo ad publisher and one of the biggest reasons I cannot promote them as much as Google is because their ads not relevant.
Google also does not show ads if they do not have inventory of advertisers that are not relevant to the content. For example, when you do a search on Google and sometimes there’s no ads. That’s because either there’s no advertisers for that keyword or the ads simply aren’t relevant.
How can relevancy help your online business?
EVERYTHING, if you make your ads relevant to the sites you are advertising on, you will raise your online conversions or you will make your readers happy.
The worst thing is to put ads that are not relevant to your blog such as “buy a knife” when you have a blog about stopping wars and peace.
Whatever it is you are doing, you will gain much from making your ads relevant to your content.
Well, that’s my thought for the day. Build relevance into everything you do online and the people will come.
Tags: AdSense, advertisers, AdWords, blog, daily basis, google, peace, potato chips, relevance, relevancy, thought for the day, yahoo
Loading ...
September 11th, 2009 at 4:57 pm
Indeed. Another point is that it also applies very much in SEO. Many people miss that and blast their links in all kinds of irrelevant places. Google doesn't work that way.