G.I.M. – Guerilla Internet Marketing
G.I.M. is an acronym for Guerilla Internet Marketing that I made up the other day in my kitchen. You probably noticed that I’ve changed the blog headline to “Insider Guerilla Internet Marketing”.
What I’ve realized over the years is that everything (including tools, ideas, Web 2.0 marketing) can be summed into 3 words, “Guerilla Internet Marketing”.
Now, what do these 3 words mean?
Guerilla – Highly Effective Strategies of 1 Human Being – For comparison, think of the movie Rambo, where Rambo takes on thousands of Vietnamese soldiers. In today’s internet marketing, you need to be able to do a lot of stuff as 1 human being whether that’s designing, programming, blogging, or whatever. Of course, you can outsource some of these tasks but you have to be able to manage them all and understand every and each part.
I’ve seen 1-man Web 2.0 companies make millions of dollars while start-up companies with millions of dollars in VC funding go bankrupt in less than 1 year.
Think of what can happen if you got 3 GIM experts together to build a new company, the result is probably going to be awesome.
Guerilla is the way, any other way would be too easy. Anyone can turn millions of dollars into a profitable business but the real skill lies in those who can turn paper into hard cold cash.
Internet – The Big Pie – Internet is growing every year regardless of how U.S. or World economy is doing. This can be attributed to the fact that there’s more information added daily while the young babies are growing up with keyboard in their hands, adding massive amount of new users.
If you can take just 0.000001% of that pie, you’d easily be a multi-millionaire.
Marketing – Online marketing can be summed into these 3 words, “Online Brand Marketing“. If you can market your brand, you will be very successful. If you don’t believe me, look at Google, they have a big brand and a big search bar, that’s their main online brand marketing apart from all the other services they provide.
Why Guerilla Internet Marketing?
Well, to put it in simple words, you can get a lot more stuff done for a lot less money.
When you are spending $10 to design/program/advertise your site instead of $10,000, you are using highly effective strategies to market your website.
I simply ended up focusing on this G.I.M. method all of my internet life, simply do to the fact that my boss at my former work didn’t want to spend more than $50 on web hosting and domain name. I went onto make my own domain name and even paid for server fees for the company’s new blog. The rest is history. Of course, everything I do is still work under continuous cycle of improvements.
A Web 2.0+ site is all about a never-ending cycle of improvements, content, and promotion.
With this new Guerilla Internet Marketing, you can bend the web at your will, let the money flow while you are sleeping, build new blogs/e-stores/websites in couple hours, not months and kill big old companies with snap of your fingers. How cool is that?
Read on, next time, I will get into more real concepts you can apply that can help you to become an expert at Guerilla Internet Marketing, so stay tunned folks!
(Btw, this blog post will eventually become the 1st chapter of my new book I am currently writing called, “Search”.)
Tags: 3 words, acronym, babies, Blogging, brand marketing, businesses internet, companies with millions, dollar businesses, google, guerilla, insider, internet marketing, keyboard, man web, money, profitable business, rambo, search bar, vietnamese soldiers, world economy









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