Best Adsense Placements
UPDATE: Please check the Latest Adsense/Chitika HeatMap HERE
Remember I did a post on how placing your ads in certain places could earn you 3-5 times more Adsense revenue?
Well, Google has a great “heat” map for where ads perform the best.
You can refer to this guide and see if you can optimize your adsense performance.
As I did point out earlier, even this guide shows that there’s more “heat” near the top-left portion of your site.
Certain locations tend to be more successful than others. This “heat map” illustrates the ideal placing on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad location. Think about their behavior on different pages, and what will be most useful and visible to them. You’ll find that the most optimal ad position isn’t always what you expect on certain pages.
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It’s almost as if users finish reading and ask themselves, “What can I do next?” Precisely targeted ads can answer that question for them.
Tags: aids, best-adsense-placements, colors, dark_orange, editorial_content, google, Make Money Online, map, navigational_aids, page_layout, rich_content







September 17th, 2008 at 5:52 pm
[...] let me go over what the heck above Heat Map is. (Yes, it’s probably quite different from the Google Heat Map but I assure you, it [...]
September 27th, 2008 at 7:21 pm
hmm intersting, I didnt think about that this way