First of all, I want to thank the guys over at Chitika, Vik and Ryan for great customer support.

Today, I will talk about ad optimization and how it’s completely related with SEO.

SEO, Search Engine Optimization, is the process of optimizing your blog/website so that you will show up first or near the first page of search engines such as Google, Yahoo, and MSN.

Now, how is this directly related with ad optimization?

Well, your ad is basically like the ones found on Google search, located on top and the right side.

If you can understand how SEO works (in the Web 2.0 world, not Web 1.0 pleez), you will be able to position your Google Adsense or Chitika ads better and make more money in the process.

I believe there are 2 types of internet users:

1. Readers – These people are seeking information, that’s really all they want.

2. Searchers – These people are seeking information too but they are not readers, they will keep “searching” until they find what they “want”.  A lot of these people are looking to “buy” something and a lot of advertisers are “selling” stuff.(of course)

From the point of view of an blog/internet marketer, you need more searchers than readers because they tend to “want” something and will do whatever it takes to find what they “want”.  (even if that means clicking on an ad and they know it’s an ad)

Even myself, I tend to click on ads when I find myself “searching” for hours and can’t find anything.

That’s the mindset behind searchers.

Readers, on the other hand, really don’t buy stuff much and they simply need to fill the void of information in their head such as “how to make sushi“, as 1 example.

Readers are also classified in blogging as “RSS Subscribers”, they are your core audience and of course, readers can be your early-adaptor people who will spread the word about your blog.

Now what is the point of this?

Well, to tell you the truth, if you want to start making money with Adsense, Chitika, or whatever, you will need to focus and concentrate on getting more searchers.

I’ve even developed a new blogging theme that markets your blog as a search engine.

Now, changing your blogging theme probably isn’t the only way but that’s the best way I found so far.

Even if you don’t change your blog theme, you can apply this simply by making your search bar bigger on your website and placing ads before the search results.

Chitika even hooked me up with custom ads that can be shown in the middle of my search results, how cool is that? (I will dive into that later down the road…)

I am going off topic here but I do see a big future for a company that has great customer support.

Anyways, I am going to write a book soon, I’ve been telling people about it and I can’t go to sleep every night because what I found could possibly boost your Adsense/Chitika income by 2X at least.  (Well, it’s all pretty much on this blog, spread out somewhere, but I need to put it in professional writing and published.) AdSense, Advertisements, blog, Blogging, Blogging, Chitika, Chitika, core audience, course readers, customer support, google, google adsense, how to make sushi, internet marketer, internet users, Make Money Online, marketing, mindset, msn, point of view, search engine optimization, search engines, SEO, seo search engine optimization, subscribers, truth, vik

Tags: blog, Blogging, Chitika, core audience, course readers, customer support, google, google adsense, how to make sushi, internet marketer, internet users, mindset, msn, point of view, search engine optimization, search engines, seo search engine optimization, subscribers, truth, vik

This entry was posted on Wednesday, December 3rd, 2008 at 12:22 am and is filed under AdSense, Advertisements, Blogging, Chitika, Make Money Online, SEO, marketing.