AdSense HOWTO - How to position your Adsense ads for maximum revenue!
(Comparison of Zedomax.com and Mattresszine.com, Click to enlarge)
In a recent network study I did with Adsense ads all my blogs over in Zedomax Network, I found out that the most optimal position for your AdSense ads are to the top and left. Now above is a Screenshot of Mattresszine.com overlapped on Zedomax.com.
Why do I show you this?
Because the Adsense ads on Zedomax.com used to be at the way bottom. I started slowly changing the theme and moving the ads towards the top and to the left.
After the change, I did increase my CTR and CPM by 2-3 fold. (I am even thinking about moving it further to the top and left)
Also of the two Adsense ads, the left one performs better by 2-3 fold, weird isn’t it? (I am planning to even test out putting the sidebar on the left and put the ads there…)
I used to put my Adsense ads on the bottom of the post and on the sidebar. Uh oh, that is the worst place to put it unless you are experiencing some high CTRs. You might as well not put adsense. You need to put the ads where people would normally be reading the content, otherwise people will simply ignore the ads and you will make zilch.
You need to also think about the general population, over 50% of people still user 1024×768 pixel monitors in the world. That means anything outside that will not get many impressions.
After optimizing Adsense ads, I went from making just enough money to pay for server fees to being able to make a living on the internet.
That slight change can be costly, especially if you don’t know about how much money it can make you. It did cost me last 6 months of “how much could I have made”.
Now, depending on your niche blog topic, the ad placement perfomance could differ, but do try my advice if you ain’t making it right now. I am sure it will help.
Tags: AdSense, Advertisements, blogs, cpm, enough_money, how_much_money, monitors, niche, optimal_position, population, screenshot, server_fees, sidebar, zilch
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May 7th, 2008 at 1:55 am
All right, will give it a try and see how it goes.
May 9th, 2008 at 2:56 pm
I’ve always been leary of placing the Adsense Ads in the content section, but will try it to see if my CTR skyrockets. I’ve read this advice elsewhere too, so there must be something to it.
Right now, 90% of the clicks from Groovy Veg come from the ads placed right above each post. So maybe adding more there, will increase earnings.
Thanxs!
May 10th, 2008 at 5:27 pm
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May 11th, 2008 at 5:35 pm
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